Korean Dynasty: Hyundai and Chung Ju Yung
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Chung and Chaebol-A Spiritual Affair -- I. Mixed Miracle -- II. The Boss -- III. Chaebol and Confucianism -- IV. Catching the Spirit -- Business and Policy-Sharing Common Cause -- V. Planning for Success -- VI. Mother Company -- VII. On Desert Sands -- VIII. To the Sea in Ships -- IX. To the North -- Cars that Made Trouble-Potholes and Pitfalls -- X. Age of the Car -- XI. Honeymoon Cruise -- XII. Off the Road -- XIII. Koreans vs. Americans -- Chip Shots-And Other Short Circuits